TOMS shoe company, known for its one-for-one giving model, has never taken a political stance. That changed in the aftermath of the mass shooting in Thousand Oaks, California, when TOMS founder Blake Mycoskie said the company would donate $5 million to nonprofits working to end gun violence (including Everytown for Gun Safety, Faith in Action, March for Our Lives, and Moms Demand Action). Mycoskie also pledged to use the company’s platform and social network to call on lawmakers to pass universal background checks, and permanently alter its giving model to prioritize issue-based efforts of this magnitude going forward.

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