A key component of the Respeta Mi Gente campaign is a substantial investment in paid media. RMG hopes this will drive home the message that Hispanics, particularly Puerto Ricans, are a political force to be reckoned with as they exercise their right to vote. Through radio, television, and digital ads, the campaign will reinforce key issues deemed important to Puerto Ricans: affordable housing, access to healthcare, higher wage jobs, action on climate change, access to education, and rebuilding Puerto Rico post-Hurricane Maria. The ads will include audio from an updated version of Hector Lavoe’s “Mi Gente,” with new lyrics sung by Frankie Negrón.

Respeta Mi Gente will also be investing heavily in Get Out the Vote (GOTV) efforts by Alianza for Progress, Hispanic Federation, Organize Florida, Vamos4PR, and Faith in Florida through increased canvassing and expanded ground events that will engage and mobilize Puerto Rican/Hispanic voters. The RMG campaign will reach and activate over 100,000 voters in Central Florida. The campaign will also support the expansion of text messaging tools that will reach nearly 200,000 people.

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