Lyft advertised they would provide half-off rides with a promotion code, and free rides to under-served communities through nonpartisan, nonprofit partners.
In Jefferson City, through Missouri Faith Voices, voters can get a free ride to their polling place by sending a text message to 573-616-5620 or 913-961-3587.
In Columbia, all city buses are free on election day, while community volunteers are on call to provide transportation when needed.
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