Toms Shoes founder Blake Mycoskie wants Americans to visit his company’s website, and not only to peruse the latest footwear. In an emotional appearance on Monday night’s episode of the Tonight Show, the retail entrepreneur cited a shooting earlier this month in a California bar that killed 12 in announcing that his company would donate $5 million to groups working to end gun violence.

“Someone has to do something about it,” Mycoskie added.

The organizations in line to get money from Toms are Black & Brown Gun Violence Prevention Consortium, Everytown for Gun Safety, Faith in Action, Giffords, Livefree, March for Our Lives and Moms Demand Action.