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What does it take to divert someone away from prejudice and toward greater acceptance of others in order to build support for progressive causes? “Deep canvassing,” a relatively new technique, is showing promise — and is backed by rigorous testing from researchers and activists in the field.

One such activist is David Topping, who decided, along with other LGBTQ activists and allies, to try deep canvassing in Massachusetts in 2018, when transgender rights were on the ballot.

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