In a press release, Mycoskie said that he was “overcome with immense fear” for his own kids “and an understanding that parents across America — especially in communities of color — have been living with that same fear and loss for far too long.”
Part of the campaign will include a prompt on the TOMS homepage, which will allow visitors to send a postcard to their representatives, asking them to support universal background checks for gun purchases. Winter tells Bustle that this is exceptionally helpful for young people who’d like to get involved.
“This is something super amazing, especially for young people like me who are not of age to vote,” she says, “to really have their voices heard in a tangible matter for the issue of ending gun violence.”